“You’ve got to believe in the strength of your idea, and that you are worthy to be given that idea to bring to the world”
The story of Gugu Intimates is a story of self-belief. That’s how Gugu Nkabinde describes starting Africa’s first premium underwear range for women of color.
Gugu was a high-flying Brand Strategy Executive until she got tired of trying to find nude colored underwear that matched her skin tone.
With no prior experience in the industry, and with just some personal savings, she decided to find a solution. Gugu Intimates went from just an idea to what is now a rapidly growing international brand.