Episode 008

Lisa Chuma

Creating a compelling and inspiring brand story

March 18, 2018

Episode Overview

Brand Strategist, Lisa Chuma, shares the importance of having a compelling brand story; and how to use it to inspire others, while creating meaningful connections and collaborations.

Lisa Chuma is the Founder and CEO of one of Switzerland’s most successful Expo’s focused on women entrepreneurs.  The Women’s Expo Switzerland provides a platform for thousands of female entrepreneurs to connect and collaborate.   She is also the creator of the online course ‘Get Yourself Featured’, which teaches female entrepreneurs how to develop their brand story and increase visibility for their business.

Lisa has been featured in more than 60 international newspapers and magazines, including most recently on CNN Money.  She is also a highly sought-after speaker having given two TEDx Talks, and been a keynote speaker for organizations including Google, eBay, Goldman Sachs, Credit Suisse and Women TechMakers.

Lisa’s passion for woman’s advocacy and creating community stems from seeing the concept of ‘ubuntu’ – community – during her own difficult childhood.

what you’ll learn in this episode

  • Why the principle of ‘ubuntu’ is what she lives by
  • How she created one of the leading women’s events in Switzerland
  • What a brand story is, and why it’s important
  • The one thing that holds most women back
  • Why women need to be fearless in going after their dreams
  • Her advice for how to promote your business or service
  • What Lisa learned from failure
  • What her “I am” is


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