Episode 110

Whitney Madueke

Staying true to yourself

March 15, 2020

Episode Overview

Whitney Madueke is a lawyer, who was admitted as a Barrister in the High Court of Nigeria. But after studying law, she realized that law wasn’t her passion. What she really loved was fashion and beauty. So she packed up her bags and moved to New York to pursue her passion.

Making the transition wasn’t easy though – she’s had to work hard to create her brand, and there were times she even thought about giving up on her dream. But nothing could stop her determination as she overcame all the challenges of pursuing her dream.

Whitney is now a successful influencer on social media. She also does modeling, speaking, and has partnerships with some major fashion brands. She creates content on beauty and style, as well as tutorials for makeup, hair, and fashion.

“When you practice, you learn what works for your face, not what works for another person. So you’re not literally copying another person’s style or their face on yourself. You’re learning the skills while applying it so you know whether it enhances your own beauty.” – Whitney Madueke

In this episode, Whitney talks about her journey and challenges. She also shares her own experience, tips, and advice on becoming a fashion and beauty influencer. More importantly, she talks about what it takes to gain a following.

“Collaboration really helped, but also staying true to yourself. People do read fakeness, or you trying to be someone else. People grow and change in different ways, but I think there should always be that essence that doesn’t ever change… That really helps you grow a following.” – Whitney Madueke

what you’ll learn in this episode

  • How Whitney went from being a lawyer to being in the fashion and beauty business
  • The challenges she faced in making the transition, and what her family thought about her making such a drastic career change
  • Why Whitney believes in the power of following your dreams
  • How to take great pictures for social media
  • The biggest mistakes she sees women of color making with their makeup
  • Her advice for taking care of natural hair
  • What she wishes she had more of in her life
  • Her biggest goal
  • The best advice she’s ever been given
  • What Whitney’s ‘I Am’ is


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