Episode 113

Camille Dundas

Changing the norm of media for Black Canadians

April 5, 2020

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Episode Overview

Camille Dundas loved reading and writing from an early age, and some of her fondest memories are of mornings spent reading the weekend newspapers from cover to cover with her father.  As a teen she got exposure to working for a local TV network….and she was hooked! She knew she wanted to be a journalist.

“You have to do the small things first for people to trust you to do the bigger things.” – Camille Dundas

Camille’s journalism career started when she was just 15 years old when she got a gig as a part-time newspaper columnist. At 16, she was commissioned to write a biographical poem about Nelson Mandela.  She got to read the poem and present it to the late South African leader in 1998, which is a memory she treasures.

Camille spent more than 10 years as a news writer and producer for leading Canadian news programs such as CBC National, CP24 Breaking News and CTV’s Canada AM.

Camille also had a strong desire to create a platform for the black community in Canada to promote their businesses.  Camille and her husband Roger Dundas came up with the idea for ByBlacks.com. Since its inception, the platform has evolved into a full scale online magazine featuring stories of inspiring people from the Canadian black community.

Camille was recognized by Canadian Prime Minister Justin Trudeau for her media activism; and the ByBlacks team has won national media awards. She has been recognized as one of the ‘100 Accomplished Black Canadian Women’.

“Media portrayals inform your perceptions, and your perception will inform your reality, and your reality informs your biases.” – Camille Dundas

In 2016 Camille made a career jump from TV news to the tech industry, becoming a consultant for global social media management leader Hootsuite. She now uses her storytelling skills to show organizations how they can leverage social media as part of their digital transformation strategies.

Camille and her husband Roger, who are parents to two young children, are also business partners in publicity and marketing firm Konvo Media.  

In this episode, Camille talks about her journey to becoming a career journalist, and eventually “pursuing her own ideas on her own terms” by becoming an entrepreneur. Using her strong storytelling and journalistic background, Camille wants to contribute to changing the ‘norm’ of media for black people.

“I want to be remembered as somebody who allowed everybody else to tell their truth from their point of view.” – Camille Dundas

Camille is also passionate about women’s rights, and mentoring underserved groups. She is a prolific public speaker, delivering keynotes and workshops across all sectors.

“I am a woman of unshakable confidence… but I am also a woman who is unfinished — who is a work in beautiful progress.” – Camille Dundas

what you’ll learn in this episode

  • Why Camille knew that she wanted to be a journalist from an early age
  • How a slogan she saw in a newspaper inspired her to make a difference as a journalist
  • What life was like for her growing up in Saint Lucia
  • Camille’s journey to building a high-flying career on Canadian mainstream TV
  • Her best advice for aspiring journalists
  • Some of the struggles and challenges she’s faced being a black woman in the mainstream media space
  • Why she made her transition from a successful mainstream media career into entrepreneurship
  • What inspired Camille and her husband to start ByBlacks.com
  • Camille’s insights on racial diversity and culture in Canada, and the importance of diversity in media potrayals
  • The surprising story of how Camille and her husband met
  • Her goals and greatest dream
  • Her “I am…”


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